SEMIOTICS

Semiotics is the study of signs,this allows us to understand the meenings of objects in media text. Signs are linked,this create the bigger picture and leads us to have personal interpretations of the signs which are decoded or interpreted. 

Polysemic

Polysemic is to have more than one meaning. Polysemy shows us that certain signs can be: 'ironic' 'symbolic' and 'ideixical' this is the effect it has on the viewer and for what reason.

Denotation - What the literal meaning of the sign is.
Connotation - What the interpreted meaning of the sign is.

Signifier - Object it's self

Signified - what it represents

For example the signifier:a red rose is a red rose (the object alone),but signified is what it can be representated as,a sybol for love,passion and romanticism.