Audience theory

Audience theory

A target audience is the people the media is aimed at.

A target Audience is broken into differnt sub-categories

here are some of them:
Race
Gender

Religion
Class
Disability
age

The types of audience in media are an active audience and a passive audience.  An active audience is an audience that is engaged with the media and are consciously taking in what they are being told.  The passive audience is when you are taking in messages from the media text unconsciously and are almost being controlled by what u watch.

The other types of audiences are Primary which is actively engaging with the text.  Secondary this is Not fully paying attention to the media and lastly tertiary,this is unconsciously taking in what the media is telling you.

The 3 main theory's that are used for a better understanding about relationships between text are: 

1) The effects model
2) The uses of Grafications Model
3) Reception Theory