The meening of signs to the audience
Semiotics - thestudy of signs.
This allows us to deconstruct media texts to understand how meaning is created.
Signifier - the object itself, example a rose
Signified - what the object represents, example the rose represents love.
A sign is the smallest element off meaning, they are joined together to create a larger over all meaning. these are codes which are to be decoded or interpreted by the viewer.
Denotation - The literal meaning off a sign
Connotation - The interpreted meaning off a sign
Polysemy - Many different meaning's, something that has a many different interpretations depending on the type of audience.
Signifier - the object itself, example a rose
Signified - what the object represents, example the rose represents love.
A sign is the smallest element off meaning, they are joined together to create a larger over all meaning. these are codes which are to be decoded or interpreted by the viewer.
Denotation - The literal meaning off a sign
Connotation - The interpreted meaning off a sign
Polysemy - Many different meaning's, something that has a many different interpretations depending on the type of audience.
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