The effect model

The effect model

The effects model is an idea within media to present the consumption of media texts:

These are the three ideas:

• Imitation- This is the idea that audience's passively take in what the media texts are presenting. This makes them copy what they see and get used to it slowly turning it into the norm.
• Desensitisation- involves media texts loosing their the effect they should have on the audience they are supposed to have on audiences,this is because they have become used to the events.
• Catharsis- This is watching media as an escape. Often audiences use catharsis to watch programmes that get them away from there life. These are programs such as Eastenders to make themselves feel better and have an escape from their life or even to feel like there involved in there life to get away from reality.